Makeup that feels as good as it looks
High-performance, easy-to-apply products that layer seamlessly, deliver long-lasting coverage, and let you create the look you want.
How to use our products for a flawless makeup look?
Because you need time for yourself. Blend beauty in you.
Made for effortless everyday wear
A perfect pop of color with five stunning, long-lasting wearable lip shades.
"Our mission isn’t to make you beautiful, it’s to make you realize you already are."
We're answerable!
We love to answer your questions about our products. Check if you can find your answers here, or drop your queries here.
What is your return and exchange policy?
What is your return and exchange policy?
We offer a 30-day return window for unused products in original packaging. Visit our Returns page for exchange details.
Can I purchase I am Beauty products in physical retail stores?
Can I purchase I am Beauty products in physical retail stores?
Currently, "I am Beauty" is sold exclusively online through our official website to ensure we maintain our commitment to quality and offer the best prices directly to you.
What is the recommended order for applying the I am Beauty base products?
What is the recommended order for applying the I am Beauty base products?
For a lasting, smooth finish, apply Primer first, then Foundation, and finish by dabbing and blending Concealer onto targeted areas.
Is your makeup cruelty-free?
Is your makeup cruelty-free?
We are proud to be 100% cruelty-free. We do not test on animals at any stage of production
